Naming your business is crucial and will have a significant impact on the success of your business. A bad name can actually fail the business, result in legal complexities, or even lose the chance to connect with the customers.
Here are a few suggestions for giving a winning name to the business:
1) Avoid complicated and hard to spell names
It can be difficult for potential customers to find a business that has a complicated name. Having a simple name will help in the growth of the business, and customers will
connect with you very quickly.
2) Select a name that has a broad-spectrum
Picking a narrow name for the business can stop its growth. Select a name that will suit even if you desire to expand. For example, if you are in the soap business, don’t keep the name only as soap times rather, have it as bath times; this will help you during expansion. Also, the names that are limited to a particular area can restrict the business to one location. Therefore choose carefully the name of the business without any limitation.
3) Check the Internet
Select the name of a business that is not already in use by someone else. Choosing such a name will have a legal consequence, and also, if the name is searched on the net, the shoppers could be directed to the old business.
4) Use the power of .com
Have the .com associated with your business. Customers tend to associate more confidence with the .com business. Using .net, .biz. or .org will lack trust from the consumers’ point of view.
5) Meaningful name
Select a name that has a good meaning and also shows what the business deals in. The business name should be positive and have catchiness. Name like bath stories indicate that the business is about bath products.
6) Check if the name is catchy
Finds a catchy name for the business. Don’t opt for boring names for your business. The name should be something that can be easily pronounced by the users and the employees without any hesitation. Names like Facebook or Google attracted users because of their being catchy.
7) Have options
Select some three to four options for the name of a business. Get voting done on the different names by your friends and family. Try getting feedback from the target audience. The name with maximum votes should be selected as the final name for the business.
8) Sounds good
The name’s sound when said loudly or even written on hoarding should be good.
9) You are happy with the name
After selecting the best option of the name has it to be the final name only if you are pleased with the name. The business owner has to stay with the name, and thus, you need to be happy with the name. Select the right name for the business that resonates with your customers and you.