Disney is backlash for trademarking ‘Hakuna Matata’
Disney is backlash for its trademark on the Swahili phase ‘Hakuna Matata’. We are in love with the Lion King and Disney. The term first appeared in the Disney’s 1994 film The Lion King means “no worries’.
Zimbabwean activist Shelton Mpala has started an online petition and has asked Disney to relinquish its trademark on the phrase.
we respect Disney as an entertainment institution responsible for creating many of our childhood memories. The trademark ‘Hakuna Matata’ is purely on greed. This trademark not only insults the spirit of the Swahili people but also, Africa as a whole. The trademark hurts the feeling of Swahili people and overall the people of Africa. Mpala wrote in the Change.org petition.
Complex writes that Kenyan band Them Mushrooms claims that it was their idea to use the phrase and in their song ‘Jambo Bwana’ back in the 1980s. They are trying to take legal action Disney on the same.
1994 Disney had applied for the title to make it intersect with the release of the animated film whose hit song of the same title popularized the phrase in the English speaking nations.
We all have grown up singing the song and loving the Lion King but trademark takes away the essence of the word as it is a part of African heritage.
The company to use the phrase or rather very popular phrase on Lion King related merchandises and prevent others from earning or misusing their intellectual property filed the trademark.
In 1994 Disney’s registration for Hakuna Matata t-shirts but that does not mean that individuals cannot use the word.
On record statement claims the for long many other very popular and common phrases has been registered with popular words and phrases like ‘Yahoo’, ‘Vaya con Dios (Go with God), Merry Christmas and the words are still being used by people in a cultural way in their usual conversations. In 2018 alone there were filling done of some 638,000 trademarks.