Highlights: The device is selling below expectations, so Apple has announced a series of trade-in offers.
Apple Company official website advertising $449 for iPhone XR.
Apple Company is going to experiment with one of the marketing strategies that it rarely uses is none other than discount promotions through generous buyback terms to help flash grip products on its goose sales.
The Apple company executives have moved some of their marketing staff from some of the other projects to work on the bolstering sales of iPhone handsets released in October. The products of Apple about a month ago on sale with iPhone XS 90,990 and iPhone XR 70,3999. According to the review, these products are not selling up to the expectations.
The series of Trade-in offers have temporarily decreased the cost of some of the latest handsets (iPhones) from Apple. The company kick-started the deals on adding advertising banner on the top of its website as iPhone XR for $449.
In October Apple has lost almost a fifth of its market value due to warning signs on iPhone demand. Even the iPhone also stopped reporting its sales unit due to the concern that their important products are not growing. Last week, the company had offered limited time promotion which boosted the iPhones on a range of $25 to $100.
Similarly, last year there were concerns about sales of iPhone X cost $ 76,500, Apple had used similar marketing tactics and the mobile ended-up selling well. In 2007, the iPhone had used the same tactics for iPhone by cutting the rate byApple Company is also working on several latest services and products that include driverless car technology, augmented reality handset, and many more digital offerings such as original video. Analysts also excepting a subscriptions model centered business.
The Apple Company may need to evolve with many more iPhone discounts that are even bigger and permanent to crack the market.
“Apple is faced with the conundrum of needing to look into the mirror and decide if they should come out with an even lower-priced iPhone,” said Ives.